Data Protection

l444 Privacy Policy — How We Protect Your Data

At l444, your personal information is handled with care. This Privacy Policy explains exactly what data we collect, why we collect it, how we use it, and the rights you have over your own information.

Last updated: January 2025
SSL Encrypted

All data transmitted on l444 is protected by 256-bit SSL encryption

Never Sold

Your personal data is never sold to third parties under any circumstances

Your Control

You can request access, correction, or deletion of your data at any time

Secure Storage

Data is stored on secured servers with strict access controls in place

Privacy at a Glance

Six Ways l444 Keeps Your Information Safe

These are the core pillars of how l444 approaches data privacy. Full details are in the policy sections below.

Minimal Data Collection

l444 only collects the data that is genuinely needed to run your account, process payments, and comply with legal requirements. We don't collect data just because we can.

End-to-End Encryption

Every piece of data you send to l444 — from login credentials to payment details — is encrypted in transit using industry-standard SSL/TLS protocols. Your data is never exposed in plain text.

Identity Verification Only

The identity documents you submit to l444 are used solely for age and identity verification. They are stored securely and are not shared with any third party except where required by law.

Your Rights, Respected

You have the right to access, correct, or request deletion of your personal data at any time. l444 will respond to all data requests within a reasonable timeframe — no runaround, no delays.

Transparent Cookie Use

l444 uses cookies to keep you logged in and improve platform performance. We don't use tracking cookies to follow you around the internet. You can manage cookie preferences in your browser settings.

Marketing on Your Terms

l444 will only send you promotional communications if you have opted in. You can unsubscribe from marketing messages at any time through your account settings or by contacting support.

01 Introduction

l444 ("we", "us", "the Platform") is committed to protecting the privacy of every player who uses our platform. This Privacy Policy explains how l444 collects, uses, stores, and protects your personal data when you visit l444.today or use the l444 mobile app.

By registering an account or using the l444 platform in any way, you confirm that you have read and understood this Privacy Policy and that you consent to the collection and use of your data as described here. If you do not agree with this policy, please do not use the l444 platform.

This policy applies to all personal data collected by l444, regardless of how you access the platform — whether through a web browser on your phone, a desktop computer, or the l444 app. It covers data collected during registration, during gameplay, during payment processing, and through your interactions with our customer support team.

Plain language commitment: l444 writes its privacy policy in plain, straightforward language. If anything here is unclear, contact our support team and we'll explain it to you directly.

02 Data We Collect

l444 collects the following categories of personal data:

Category Examples When Collected
Identity Data Full name, date of birth, national ID number Registration and verification
Contact Data Email address, mobile number Registration
Financial Data bKash/Nagad account number, bank account details Deposits and withdrawals
Verification Data Copies of ID documents, selfies for verification KYC verification process
Transaction Data Deposit history, withdrawal history, bet history Ongoing platform use
Technical Data IP address, device type, browser type, session data Each platform visit
Usage Data Pages visited, games played, time spent on platform Ongoing platform use
Communications Data Support chat logs, email correspondence When you contact support

l444 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data, except where this is directly relevant to responsible gaming assessments.

03 How We Collect Data

l444 collects your personal data through the following methods:

  • Direct interactions: Data you provide when registering an account, completing identity verification, making deposits or withdrawals, or contacting our support team.
  • Automated technologies: Technical and usage data collected automatically when you visit the l444 platform, including through cookies, server logs, and similar tracking technologies.
  • Third-party payment providers: When you make a deposit or withdrawal via bKash, Nagad, or bank transfer, we receive confirmation data from those providers to reconcile your transaction.
  • Identity verification services: Where we use third-party KYC (Know Your Customer) services to verify your identity documents, those services may share verification results with us.

No data purchased: l444 does not purchase personal data from data brokers or any other third-party sources. All data we hold about you comes directly from your interactions with the platform.

04 How We Use Your Data

l444 uses your personal data for the following purposes:

  • Account management: To create and maintain your l444 account, verify your identity and age, and keep your account information up to date.
  • Payment processing: To process deposits and withdrawals securely and to detect and prevent fraudulent transactions.
  • Platform delivery: To provide you with access to games, promotions, and all other features of the l444 platform.
  • Customer support: To respond to your enquiries, resolve disputes, and provide assistance when you need it.
  • Legal compliance: To comply with anti-money laundering (AML) regulations, age verification requirements, and other applicable legal obligations.
  • Responsible gaming: To monitor gameplay patterns and identify players who may need support with problem gambling.
  • Platform improvement: To analyse usage patterns and improve the performance, design, and features of the l444 platform.
  • Marketing communications: To send you promotional offers and updates, but only where you have opted in to receive them.

l444 does not use your personal data for automated decision-making that produces legal or similarly significant effects on you, except where this is required for fraud prevention or legal compliance purposes.

06 Data Sharing

l444 does not sell your personal data to any third party. We may share your data with the following categories of recipients, strictly on a need-to-know basis:

  • Payment processors: bKash, Nagad, and banking partners, to process your deposits and withdrawals.
  • Identity verification providers: Third-party KYC services used to verify your identity documents during the verification process.
  • IT and platform service providers: Companies that provide hosting, security, and technical infrastructure for the l444 platform, under strict data processing agreements.
  • Legal and regulatory authorities: Law enforcement agencies, regulators, or courts where we are required by law to disclose your data.
  • Fraud prevention services: Third-party services used to detect and prevent fraudulent activity on the platform.

All third parties who process data on behalf of l444 are required to handle your data securely and in accordance with applicable data protection laws. They are not permitted to use your data for their own purposes.

Law enforcement disclosure: l444 is legally required to cooperate with law enforcement and regulatory authorities. Where we receive a valid legal request for your data, we will comply and, where permitted by law, notify you of the disclosure.

07 Data Retention

l444 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

As a general guide:

  • Account data: Retained for the duration of your account and for a minimum of 5 years after account closure, as required by AML regulations.
  • Transaction records: Retained for a minimum of 5 years from the date of the transaction.
  • Identity verification documents: Retained for the duration of your account and for a minimum of 5 years after account closure.
  • Support communications: Retained for 2 years from the date of the last communication.
  • Marketing consent records: Retained until you withdraw consent, plus a reasonable period thereafter for compliance purposes.

When your data is no longer required, l444 will securely delete or anonymise it in accordance with our internal data retention procedures.

08 Data Security

l444 takes the security of your personal data seriously. We have implemented a range of technical and organisational measures to protect your data against unauthorised access, loss, destruction, or alteration:

  • SSL/TLS encryption: All data transmitted between your device and the l444 platform is encrypted using 256-bit SSL/TLS encryption.
  • Secure servers: Your data is stored on servers with strict physical and logical access controls, firewalls, and intrusion detection systems.
  • Access controls: Access to personal data within l444 is restricted to staff who genuinely need it to perform their job functions.
  • Password hashing: Your account password is stored as a cryptographic hash — l444 staff cannot see your password in plain text.
  • Regular security audits: l444 conducts regular security reviews and penetration testing to identify and address vulnerabilities.

While l444 takes every reasonable precaution to protect your data, no system is completely immune to security risks. If you become aware of any security vulnerability or suspect your account has been compromised, please contact our support team immediately.

09 Cookies

l444 uses cookies and similar technologies to improve your experience on the platform. A cookie is a small text file stored on your device when you visit a website. l444 uses the following types of cookies:

  • Essential cookies: Required for the platform to function correctly. These include session cookies that keep you logged in during your visit. You cannot opt out of essential cookies without affecting platform functionality.
  • Performance cookies: Used to collect anonymous data about how players use the platform, helping us identify areas for improvement. These cookies do not identify you personally.
  • Preference cookies: Used to remember your settings and preferences, such as your preferred language or display settings.

l444 does not use third-party advertising cookies or tracking cookies that follow you across other websites. You can manage or delete cookies through your browser settings at any time. Note that disabling essential cookies may affect your ability to use certain features of the l444 platform.

No cross-site tracking: l444 does not use cookies or any other technology to track your activity on websites other than l444.today. What you do outside of l444 is your own business.

10 Your Rights

You have the following rights in relation to your personal data held by l444:

  • Right of access: You can request a copy of the personal data l444 holds about you at any time.
  • Right to rectification: If any of your personal data is inaccurate or incomplete, you can request that we correct it.
  • Right to erasure: In certain circumstances, you can request that l444 delete your personal data. Note that we may be required to retain certain data for legal compliance purposes even after a deletion request.
  • Right to restrict processing: You can request that l444 restrict the processing of your data in certain circumstances, for example while a dispute is being resolved.
  • Right to data portability: You can request that l444 provide your personal data in a structured, machine-readable format so that you can transfer it to another service.
  • Right to object: You can object to l444 processing your data for direct marketing purposes at any time. You can also object to processing based on legitimate interests, though l444 may be able to demonstrate compelling grounds to continue.
  • Right to withdraw consent: Where processing is based on your consent, you can withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, contact the l444 support team at [email protected]. We will respond to all data rights requests within 30 days. In complex cases, we may extend this period by a further 60 days, in which case we will notify you of the extension and the reason for it.

11 Minors

The l444 platform is strictly for adults aged 18 and over. l444 does not knowingly collect personal data from anyone under the age of 18. If we become aware that we have collected data from a minor, we will delete that data immediately and close the associated account.

If you believe that a minor has registered an account on l444, please contact our support team immediately at [email protected] so that we can investigate and take appropriate action.

Parental controls: If you share a device with a minor, we strongly recommend using parental control software to prevent access to the l444 platform. l444 is not responsible for access by minors where parental controls have not been put in place.

12 Policy Changes

l444 may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or platform features. When we make changes, we will update the "last updated" date at the top of this page.

For significant changes that materially affect how we use your data, l444 will notify registered players via email or an in-platform notification before the changes take effect. Your continued use of the l444 platform after changes are published constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how l444 protects your data.

13 Contact Us

If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how l444 handles your personal data, please get in touch:

  • Email: [email protected]
  • Live Chat: Available 24/7 through the l444 platform
  • FAQ: Visit our FAQ page for answers to common questions

Our support team is available around the clock. For data rights requests, please include your registered email address and a clear description of your request so we can handle it as efficiently as possible.

For concerns related to our Terms and Conditions, please visit our Terms and Conditions page.

Join l444 Today

Your Data Is Safe — Now Come and Play

l444 is built on trust. Fast payouts, fair games, and a platform that respects your privacy every step of the way. Register in under two minutes and start playing today.